Example: Giving a Presentation (Pure PPs)

You are going to give a presentation for an important potential client. You’ve been seeking this meeting for six months, so you’ve already got good ProxAwareness about what is important to their business and what their team members are like.

You are a regional assembler, and all their other assemblers are foreign. You want to ungroup them from their foreign assembly strategy, since your automated systems can compete on cost and also bring other benefits.

You’ll argue that since you’re regional (more proximate), you can more quickly prototype and introduce related changes to their products, giving them a speed advantage over their competitors.

You’re hoping to create some strong enough links with this team that they want to get you in front of upper management.