Example: Business Lunch

You are meeting a potential client for lunch. The product you are trying to sell your lunch partner is fairly technical. You discover, through your proximity awareness, that they don’t understand what you are saying very well. You want to honor the integrity of their position, and not force them to cope with the technical details.

You discover, again through your proximity awareness, they are keenly aware of the general nature of their problem, and the benefits of your product. So, you switch gears and let related elements be more proximate, by talking in general terms about how it can meet their business needs.

You also offer to demonstrate the technical benefits of your product to one of their engineers, creating a link between proximities. By being able to talk about both the technical specifics, and the general benefits, you benefit by being able to relate to variety.